Changes in direct-to-consumer pharmaceutical advertising following shifts from prescription-only to over-the-counter status.

Persons

Aaron Seth Kesselheim

Venue / Journal

JAMA

Date

Wed, 09/12/2012 - 12:00

Additional Journal Information

308(10):973-5

Authors

Greene JA, Choudhry NK, Kesselheim AS, Brennan TA, Shrank W.

Pubmed URL

http://www.ncbi.nlm.nih.gov/pubmed/22968881